Meet The Founder! 

Hi! My name is Allison, and I founded Re-Route Wellness not as a businesswoman, but as someone desperately searching for relief from something I couldn't explain.

In 2020, I lost my dad to cancer on the same day I started college. What followed were years of crippling panic attacks that completely took over my everyday life. As someone diagnosed with panic disorder, simple day-to-day activities became overwhelming challenges. When panic would strike, my heart rate would spike, my hands would freeze up, and my entire body would go numb.

I started paying attention to what was actually in things, and reading about plants people had been using for a very long time. But I still didn't have anything I could reach for in the actual moment.

Everything changed during one particularly intense panic attack while I was driving. I pulled over, shaking, and grabbed a bag of sour candy from my glove compartment. As I focused on the intense flavor and worked to regulate my breathing, I felt my mind begin to settle. That's when it hit me: There should be a product that puts adaptogens people already know into a format you can actually use in the middle of a moment. Something sour. Something in your pocket.

That moment Re-Route was born. 

My hope is that Re-Route gives people a small, sensory something to reach for in the moments when everything feels like a lot. Fuel your peace, not your fears.

As Seen On

Previewer

Ann Arbor Spark

BevNet

Nosh

Alumni Emporium

MI Small Business

Woman's Journal