Our Story

Meet The Founder! 

Hi! My name is Allison, and I founded Re-Route Wellness not as a businesswoman, but as someone desperately searching for relief from something I couldn't explain.

In 2020, I lost my dad to cancer on the same day I started college. What followed were years of crippling panic attacks that completely took over my everyday life. As someone diagnosed with panic disorder, simple day-to-day activities became overwhelming challenges. When panic would strike, my heart rate would spike, my hands would freeze up, and my entire body would go numb.

I've always preferred natural solutions over prescription medications, so I began experimenting with different supplements like L-Theanine and Rhodiola Rosea. While these helped manage my baseline anxiety, I still needed something that could work in the moment, when panic was actively taking hold.

Everything changed during one particularly intense panic attack while I was driving. I pulled over, shaking, and grabbed a bag of sour candy from my glove compartment. As I focused on the intense flavor and worked to regulate my breathing, I felt my mind begin to settle. That's when it hit me: "There should be a product that combines the calming benefits of adaptogens with the immediate grounding effect of sour candy."

That moment Re-Route was born. 

My hope is that Re-Route can help anyone else who experiences panic and anxiety overcome their struggles, empowering them to fuel their strengths, not their fears. Stay tuned as we continue launching new flavors and solutions to support your wellness journey!